What buyers actually look for…
What makes a great pitch? You’ve made something really brilliant. It works. You’ve found customers who love it. You’re ready to approach a major retailer, a distributor, or a significant B2B buyer. So you put together a deck. Tell your story, why you made the product, what customers say, a price list. And then nothing happens. The team at Little Spark Strategy has spent years on […]
The importance of product ranges and why they are more complex than you might think.
Most product ranges are a result of accumulated ideas built over a period of time. They are made with good intention but don’t always work the way you think they should. Most makers know how many products are in their range, but if you ask why, the answer often isn’t clear. More often than not, […]
Product pricing strategy – the logic of the illogic.
In this article we’re looking at the gap between logic and reality, why conventional pricing reasoning can miss something important, walk through the main frameworks and what each of them means, then finally look at two examples of pricing at work. There is a quote (among many) from Rory Sutherland, vice chairman of Ogilvy and […]
Product Marketing Fundamentals – The ‘make it and hope’ trap
In this article we’re looking at how makers often fall into the trap of making something brilliant and then not capitalising on the opportunity, we’ll also give you some tips on how to make the most of whatever you’re making and leave you with a thought-starter. Build it and they will come? There’s a recurring […]
Quarterly Business Reviews and Why They’re Important for Business Leaders
Quarterly business reviews should be a key part of running any business Most leadership teams start the year with a clear view of where they want the business to go by setting financial targets and in our case, developing growth plans and mapping out marketing activity out to support those ambitions. The reality of running […]
International Women’s Day 2026: “Give to Gain” and Why It Matters for Business Leaders
International Women’s Day 2026 brings a renewed focus on the role of generosity, shared opportunity and collective progress in advancing women in business and leadership. This year’s theme, “Give to Gain,” highlights a powerful principle: when individuals and organisations actively contribute, the collective impact is greater than isolated success. The campaign encourages business leaders to […]
The role of paid media in marketing strategy.
This article came out of a recent client conversation. They said to us that paid media felt “out of reach” and “probably not necessary”… After 20 years in marketing, it’s one belief that often causes contention: paid media investment is only for businesses with very big budgets and very big targets. Of course, it’s not […]
Plan for 2026.
So you’ve set a target for 2026 but you’re not sure how to reach it? AI might just help you out. Read on for some thoughts and prompts to get started. As a business leader, one thing you can do to help stay on track is to get your annual business plan in place. Having […]
Your 2026 Marketing Strategy
Be honest, has this year felt more like a marathon of reacting, juggling and firefighting than perhaps you’d like? We’ve all been there, trying to do a million things, all at once. It kinda works, until it doesn’t. Real life is put on the back-burner and your family practically forget who you are. What if […]
What Is a Marketing Strategy? And Do You Really Need One?
When we say we work in marketing, people often assume we’re the creative ones who design campaigns, write ads or create content. As those who’ve worked with us before can testify, that’s not quite the case! Great creative is a crucial part of marketing activation, so we collaborate with brilliant designers, agencies and freelancers for […]