The role of paid media in marketing strategy.
This article came out of a recent client conversation. They said to us that paid media felt "out of reach" and "probably not necessary"...After 20 years in marketing, it's one…
Insights and practical guidance to help small businesses plan, focus, and grow through smarter marketing choices.
Plan for 2026.
So you've set a target for 2026 but you're not sure how to reach it? AI might just help you out. Read on for some thoughts and prompts to get…
Your 2026 Marketing Strategy
Be honest, has this year felt more like a marathon of reacting, juggling and firefighting than perhaps you'd like? We've all been there, trying to do a million things, all…
What Is a Marketing Strategy? And Do You Really Need One?
When we say we work in marketing, people often assume we’re the creative ones who design campaigns, write ads or create content. As those who’ve worked with us before can…
The Power of a Go-To-Market Plan – We have lift off!
You've created something amazing! A fresh idea straight from your entrepreneurial brain. You know it has potential, but how do you turn that spark into something people will actually pay…
Why SMEs and Start-ups Struggle with Marketing
For many small and growing businesses, marketing feels like a constant balancing act. You know it’s essential for attracting customers and fuelling growth, but when time and resources are tight,…
Welcome to Little Spark Strategy
We’re excited to share the first chapter of our journey with you. Little Spark Strategy was created with one clear purpose: to help businesses find confidence in their marketing. After…