When we say we work in marketing, people often assume we’re the creative ones who design campaigns, write ads or create content. As those who’ve worked with us before can testify, that’s not quite the case!
Great creative is a crucial part of marketing activation, so we collaborate with brilliant designers, agencies and freelancers for that.
But here’s the truth: no amount of creative execution delivers results without a clear marketing strategy behind it.
A marketing strategy is about being intentional with your marketing activity, every penny and every hour you invest has a defined goal behind it.
For example:
If your message doesn’t clearly communicate what makes your business different, or your product range is broad and confusing, then even the best ad campaign or website traffic won’t convert. A marketing strategy gives your activity focus, direction and purpose.
Whether you’re launching a new product, expanding into new markets or simply trying to grow faster, a clear strategy helps you:
Without it, you risk wasting time and money on disconnected activity that doesn’t move the needle.
The first thing we do is take time to understand the business as a whole. What are its purpose, ambitions and current performance? From there, we clarify goals, such as:
This becomes the foundation of a prioritised marketing strategy, with clear recommendations and next steps.
Once the strategy is agreed, we help clients to brief agencies or freelancers for activation, or we collaborate with some of our best-fit trusted partners to provide the full end-to-end service. Many businesses can even activate parts of our plan themselves and start seeing results straight away, because we keep it simple and straightforward.
The feedback speaks for itself.
Carol and Davinia got to grips with our company objectives and industry challenges straight away and were able to provide some really useful suggestions both in the initial consultation but also in the follow up document which we are starting to implement now. It’s been a really useful exercise for us to take a break from the day to day running of the business and help focus our minds on where we are going as a design studio and how to get there quicker. Little Spark has certainly sparked our enthusiasm to get marketing with purpose, thank you, ladies!
Sally Bond, Bond and Hicks Interior Design
We’re always available for a chat if you’d like to understand what we can do for you and your business. It’s easy to book in for a 15 min introduction, no obligations!
