The Power of a Go-To-Market Plan – We have lift off!
You’ve created something amazing! A fresh idea straight from your entrepreneurial brain. You know it has potential, but how do you turn that spark into something people will actually pay good money for? That’s where a Go-To-Market (GTM) plan can help. What is a Go To Market (GTM) plan? A GTM plan is your bridge […]
Why SMEs and Start-ups Struggle with Marketing
For many small and growing businesses, marketing feels like a constant balancing act. You know it’s essential for attracting customers and fuelling growth, but when time and resources are tight, it often slips down the list. Marketing becomes reactive: the odd social post here and there or a campaign when sales slow. The truth is […]
Welcome to Little Spark Strategy
We’re excited to share the first chapter of our journey with you. Little Spark Strategy was created with one clear purpose: to help businesses find confidence in their marketing. After more than 20 years each working in senior marketing roles at some of the UK’s biggest brands, we found ourselves asking a simple question: what’s […]