What Is a Marketing Strategy? And Do You Really Need One?
When we say we work in marketing, people often assume we’re the creative ones who design campaigns, write ads or create content. As those who’ve worked with us before can…
The Power of a Go-To-Market Plan – We have lift off!
You've created something amazing! A fresh idea straight from your entrepreneurial brain. You know it has potential, but how do you turn that spark into something people will actually pay…
Why SMEs and Start-ups Struggle with Marketing
For many small and growing businesses, marketing feels like a constant balancing act. You know it’s essential for attracting customers and fuelling growth, but when time and resources are tight,…
Welcome to Little Spark Strategy
We’re excited to share the first chapter of our journey with you. Little Spark Strategy was created with one clear purpose: to help businesses find confidence in their marketing. After…