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The Power of a Go-To-Market Plan – We have lift off!

The Power of a Go-To-Market Plan – We have lift off!

  • Post published:10 October 2025
  • Post category:Marketing Strategy

You've created something amazing! A fresh idea straight from your entrepreneurial brain. You know it has potential, but how do you turn that spark into something people will actually pay…

Continue ReadingThe Power of a Go-To-Market Plan – We have lift off!
Why SMEs and Start-ups Struggle with Marketing

Why SMEs and Start-ups Struggle with Marketing

  • Post published:29 September 2025
  • Post category:Marketing Strategy

For many small and growing businesses, marketing feels like a constant balancing act. You know it’s essential for attracting customers and fuelling growth, but when time and resources are tight,…

Continue ReadingWhy SMEs and Start-ups Struggle with Marketing
Welcome to Little Spark Strategy

Welcome to Little Spark Strategy

  • Post published:14 September 2025
  • Post category:Marketing Strategy

We’re excited to share the first chapter of our journey with you. Little Spark Strategy was created with one clear purpose: to help businesses find confidence in their marketing. After…

Continue ReadingWelcome to Little Spark Strategy
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Recent Posts

  • What buyers actually look for…
  • The importance of product ranges and why they are more complex than you might think.
  • Product pricing strategy – the logic of the illogic.
  • Product Marketing Fundamentals – The ‘make it and hope’ trap
  • Quarterly Business Reviews and Why They’re Important for Business Leaders
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