Your marketing in safe hands. We specialise in the specific challenges of businesses that make and sell physical products.
Find out what’s working, what’s wasted and what to do next.
Build the strategy and the plan to launch your product, or grow what you have in market.
Senior marketing leadership, running marketing for you month by month.
A 4-week, fixed-scope engagement to assess capacities, capabilities and processes.
WHO IT’S FOR
Businesses who have a growth plan or a change in trajectory and need to know if their marketing is set up to succeed.
WHAT YOU GET
— An assessment of marketing capacity, capabilities and processes
— A full audit with internal and external stakeholders
— A scored gap analysis using our SparkGap™ Analysis method
— A board-ready recommendation and a prioritised action plan
THE OUTCOME
An unbiased external diagnosis of exactly where your marketing is currently at and a prioritised plan of what needs to be addressed.
One-day workshops to 12-week projects that build annual strategy, go-to-market launch strategy or growth plans through marketing activities.
WHO IT’S FOR
Businesses who are launching a product, entering a new market or scaling what’s already established.
WHAT YOU GET
— Ideal customer profiling, including where and how to reach them
— Positioning and messaging direction
— Channel strategy and launch sequencing
— Internal alignment among stakeholders
THE OUTCOME
A strategy you and your team can act on, with a plan built specifically for your buyers.
Ongoing fractional marketing leadership: full end-to-end marketing management, from planning to delivery.
WHO IT’S FOR
Businesses who need senior strategic direction and hands-on management, without the cost of a full-time hire.
WHAT YOU GET
— Strategy, planning and budget management
— Agency and freelancer sourcing, onboarding and direction
— Implementation and financial accountability of marketing activities
— Team coaching and mentoring (where applicable)
THE OUTCOME
Marketing managed for you by experienced leaders, without committing to extra headcount.
