A SparkGap™ marketing diagnostic is an independent assessment of where your marketing stands today, with a prioritised plan for what to address first.
We look at the capacities, capabilities and processes within your marketing function and the stakeholders around it. Our SparkGap™ scoring system turns what real people tell us into clear data.
The result is a score across 24 areas in five categories, and a set of board-ready materials you can act on straight away.
We’re former corporate marketing leaders with 40 years of combined, hands-on experience, so we know what works in real businesses. You get structured recommendations grounded in decades of senior marketing leadership.
We start with a Neurotech platform to build an objective baseline across multiple stakeholders before individual interviews begin.
Structured interviews across marketing, select stakeholders and external partners give a qualitative view.
We assess plans, budgets and KPIs alongside the qualitative inputs to create a full picture of your marketing capacities, capabilities and processes.
The SparkGap™ algorithm scores the findings, turning qualitative inputs into 24 measured data points across 5 categories.
Using decades of experience, we deliver our recommendation.
Including a roadmap with commercial impacts for every action.
THE SPARKGAP™ SCORING SYSTEM
Our exclusively developed algorithm takes qualitative inputs from your teams and their stakeholders converting them into a scored view across 24 different areas in 5 categories.
The output is our SparkGap™ wheel and gap table. A single-view snapshot of your marketing function’s readiness and effectiveness to deliver your business goals.
We develop our recommendation and deliver you:
WHO IT’S FOR
Businesses who have a growth plan or a change in trajectory and need to know if their marketing is set up to succeed.
WHAT YOU GET
— Qualitative assessment of marketing capacity, capabilities and processes
— A scored analysis using our SparkGap™ diagnosis method
— Board-ready findings and recommendations for each category
— Direction on priorities with roadmap, timings and suggested owners.
WHEN YOU NEED IT
— Marketing activity is struggling, stagnating or not converting into growth
— Before any major budget setting exercise or agency selection
— When the board or investors set new growth targets
— Before committing to a new senior hire
All recommendations are intended for self-implementation, however we can also provide on-going support if needed.
