Product Marketing Services for Manufacturers
OUR SERVICES
Ways to work with us.
We don’t do generic marketing. Everything is built around the specific challenges of businesses that make and sell physical products.
OUR SERVICES
Three examples of ways we work.
Most clients start with a strategic direction workshop and move into a project or a retained partnership. However, all three can work independently — click on each to see what’s included:
Strategic Direction
1-day workshop
A short, focused workshop to identify exactly where your marketing is working, where it is not and what to prioritise first.
This is where most new clients begin as it removes the guesswork, gives you a clear view of what needs fixing and can be used as the foundation for a longer relationship.
→ Audit of your current marketing activity and effectiveness
→ Assessment of your positioning, ICP clarity and messaging
→ Analysis of your channels and where effort is being wasted
→ A prioritised action plan — what to fix first and why
→ A recommended path forward with options for next steps
Manufacturers who have tried marketing before but aren’t seeing commercial results. Also ideal for businesses embarking on a launch and wanting a solid strategic foundation before committing to a plan.
Go To Market plan
Project based (approx. 6-12 weeks)
If you have a product ready to go then what you need is a clear, commercial strategy and plan for getting it to market. This includes who to target, how to position it, which channels to use and how to sequence the launch.
A Go To Market plan delivered as a project with a fixed scope, fixed fee, built around your product and your market.
→ Positioning and messaging framework for your product
→ Channel strategy — where to reach your buyers and how
→ Go-to-market sequencing and launch plan
→ Sales and marketing alignment — what your commercial team needs to succeed
→ Implementation guidance so your team can execute from day one
Marketing Leadership
Retained (min. 12 months)
Senior marketing leadership, on a retained basis. We can act as your marketing function or in-conjunction with your existing team — setting strategy and plans, making decisions, managing agencies and guiding your team, without the cost or commitment of a full-time hire.
This is where we can provide you with the highest-value and create the most sustained commercial impact.
→ Marketing strategy leadership and ongoing direction-setting
→ Supported budget planning and investment prioritisation
→ Agency and supplier briefing, management and quality control
→ Internal team coaching and capability building
→ Regular commercial reporting and performance review
→ Board and leadership-level marketing input as needed
Growing manufacturers who need consistent senior marketing leadership but aren’t ready to hire a full-time CMO or Marketing Director. Also ideal for businesses between marketing hires who need to maintain momentum.
Looking for our Strategy Foundations Workshops?
Build Strategic Foundations is a practical full-day programme for marketing, sales and commercial professionals looking to sharpen their strategic thinking.