Product Marketing Services for Manufacturers
OUR SERVICES
Ways to work with us.
We don’t do generic marketing. Everything is built around the specific challenges of businesses that make and sell physical products.
We offer complete end-to-end marketing services from strategy and planning to delivery and implementation, so we can be there every step of the way to guide and deliver while you put your focus elsewhere.
OUR SERVICES
Three examples of ways to engage.
Most clients start with a Commercial Diagnostic and move into a longer engagement. All three can work independently — click each to see what’s included.
ENTRY POINT – 2-3 WEEKS
A short, focused engagement to identify exactly where your marketing is falling short — and what to prioritise first. This is where most new clients begin. It removes the guesswork, gives you a clear view of what needs fixing, and almost always becomes the foundation for a longer relationship.
WHAT WE DELIVER:
→ Audit of your current marketing activity and effectiveness
→ Assessment of your positioning, ICP clarity and messaging
→ Analysis of your channels and where effort is being wasted
→ A prioritised action plan — what to fix first and why
→ A recommended path forward with options for next steps
BEST FOR: Manufacturers who have tried marketing before but aren’t seeing commercial results. Also ideal for businesses embarking on a launch and wanting a solid strategic foundation before committing to a plan.
PROJECT WORK – 6-10 WEEKS
You have a product ready to go. What you need is a clear, commercial strategy for getting it to market — who to target, how to position it, which channels to use, and how to sequence the launch. That’s exactly what this delivers. Fixed scope, fixed fee, built around your product and your market.
→ Ideal Customer Profile (ICP) — defined with precision, not assumption
→ Positioning and messaging framework for your product
→ Channel strategy — where to reach your buyers and how
→ Go-to-market sequencing and launch plan
→ Sales and marketing alignment — what your commercial team needs to succeed
→ Implementation guidance so your team can execute from day one
RETAINED – ONGOING
Senior marketing leadership, on a retained basis. We act as your Head of Marketing — setting strategy, making decisions, managing suppliers and guiding your team — without the cost or commitment of a full-time hire. This is our highest-value engagement and the one that creates the most sustained commercial impact.
WHAT THIS INCLUDES:
→ Marketing strategy ownership and ongoing direction-setting
→ Budget planning and investment prioritisation
→ Agency and supplier briefing, management and quality control
→ Internal team coaching and capability building
→ Regular commercial reporting and performance review
→ Board and leadership-level marketing input as needed
BEST FOR: Growing manufacturers who need consistent senior marketing leadership but aren’t ready to hire a full-time CMO or Marketing Director. Also ideal for businesses between marketing hires who need to maintain momentum.