Client:
Based just outside Cirencester, CP Jefferies has been proudly offering a wide range of professional plumbing, heating and electrical services to the private domestic market for over 40 years.
Deliverables:
- Refreshed marketing strategy to fit with growth plan
- Fractional marketing management & delivery
- Direction for marketing channel priorities
Identifying needs:
Following an initial review of the business, we identified that its marketing approach had been developed to support an earlier stage of growth and was no longer sufficient for the company’s next phase.
While activity was taking place, it lacked a clear strategic framework to guide investment and prioritisation. To support future growth, the business needed a clearly defined marketing strategy that:
- Re-established its market position
- Sharpened its focus on priority audiences
- Clarified its proposition (including expansion into new sectors)
- Provided a practical roadmap aligned to the direction and pace of the organisation’s growth
The Results:
We were able to implement:
- A marketing strategy with clear prioritisation for implementation
- An annual plan and budget to deliver against the business objectives
- On-going fractional marketing leadership to deliver the plan, working with trusted agency partners to activate