Client:
A small team of skilled knife-makers based in converted sawmill on the edge of the Savernake Forest in Wiltshire, England, crafting knives through a combination of artisanal skill and aerospace technology.
Deliverables:
- A marketing strategy outlining objectives, target audiences, value proposition, channel roles and measures of success.
- A prioritised delivery plan translating the strategy into clearly defined actions, milestones and owners.
Identifying needs:
Through an initial workshop we established a clear baseline of the business, assessed current performance and identified the most credible opportunities for future growth. This highlighted the need to build on existing ecommerce success while introducing a more structured approach to developing B2B opportunities.
To turn this into meaningful progress, the business required ongoing strategic input and clear prioritisation. Regular follow-up sessions are used to align on priorities, agree deliverables and provide continued direction for marketing activity as the strategy has been developed and implemented.
The results:
- Defined a clear marketing strategy to drive ecommerce & B2B growth, setting direction across audiences, propositions, and channels
- Identified and prioritised the actions and deliverables required to deliver the strategy, based on impact and available resource.
- Ongoing senior marketing guidance and hands-on project management to support delivery and keep activity on track.