Following an initial review of the business, we identified that its marketing approach had been developed to support an earlier stage of growth and was no longer sufficient for the company’s next phase. 

While activity was taking place, it lacked a clear strategic framework to guide investment and prioritisation. To support future growth, the business needed a clearly defined marketing strategy that:

• Re-established market position
• Sharpened focus on priority audiences
• Clarified the proposition (including expansion into new sectors)
• Provided a practical roadmap aligned to the direction and pace of the organisation’s growth