Client:
Camira Fabrics is a leading supplier of contract fabrics and upholstery solutions. They specialise in designing and manufacturing premium fabrics suitable for a variety of transport and commercial environments, including trains, buses, offices, universities, hotels, and hospitals, as well as residential interiors.
Ready to take the business into it’s next growth phase, Camira is looking to build on its rich history and know-how as well as it’s innovation in textiles and sustainability solutions.
Deliverables:
- Identification of new brand pillars
- Sales & Marketing leadership team alignment
- Clear direction for audiences and marketing channel priorities
The Process:
Little Spark Strategy firstly undertook an immersion in the business to get to know the brand, products, processes and internal reality before facilitating a full day workshop.
This included:
– Factory tours to view the manufacturing, testing and development processes
– A visit to the Clerkenwell showroom to deep dive the A&D interactions
– Conducting an internal survey to surface strengths, gaps and opportunities.
The workshop was conducted in a single day with key members of the sales and marketing teams present. As with all workshops facilitated by Little Spark Strategy, a collaborative and open environment was created with pre-aligned agenda topics and timings as well as clear decision makers and points. Encouragement to allow for freedom of discussion and for all to be heard, with regular energising methods used to maintain momentum through the day.
Little Spark Strategy captured all notes and actions throughout the workshop and provided a set of detailed outputs for Camira to put into action.
The Results:
The workshop delivered against all objectives, giving clarity on priorities and alignment on direction, which can be taken forward:
- Four brand pillars developed and defined
- Improved collaboration between sales and marketing teams
- Audience priorities created and Channel focus established